Email marketing automation is all about making promotional campaigns an automated process to help marketers take repetitive tasks off their to-do list and avoid the hassle of creating and sending new emails each time. Using marketing automation software also can personalize your messages based on specific actions customers take that lead to an increase in the number of leads and conversions.
As a marketer or brand owner, you need to know the importance of email automation that helps you stay connected with consumers as well as lets you send the right message to the right people at the right time, using automated workflows. But how to set up email marketing automation successfully? In this article, we will help you to have the answer.