Top 10 Essential Marketing Metrics to Measure Your Digital Marketing
The key to customer acquisition success is marketing metrics, and analytics are crucial to that success. By incorporating analytics into your marketing plan, your marketing and sales teams will be able to track the effectiveness of each marketing expenditure. Data helps marketers to clearly identify which aspects of their marketing metrics activities, such as channel performance, particular calls-to-action (CTAs), and individual pieces of content, such as blog posts or gated resource guides, give the best return on investment (ROI).