Promoting and selling your own Print on demand products can take a lot of hustle while finding the right audience and platform can also take a lot of research. To make a better increase in sales, sellers have to get to know the target demographic and introduce your products to them, which will help you narrow down which platform to use. A new eCommerce platform may offer you fresh land to market and sell your products. In this article, we will help you to get started and share some of the best tips for selling print on demand on TikTok!
1. What Is TikTok?
TikTok in some ways is a bite-size version of YouTube, with videos ranging between 5 and 60 seconds in length. Creators have access to an assortment of filters and effects, especially a massive music library to make their own video content about whatever they want! This social platform quickly became fertile land for many influencers and those who want to sell products and services.
The best advantage of using TikTok is visibility! You can promote your Print-on-demand products on TikTok by creating short videos so that your viewers and followers will be able to see exactly what your merch will look like in person.
One easy and common way to sell Print On Demand on TikTok is to link your other accounts (site, Facebook, Instagram…) to your profile and then mention where they are in your videos. This allows your followers easy to find your products instead of scrolling to find old videos. If you are worried about your limited audience, you can still start making money using TikTok, all you need is a profile with some dedicated and engaged followers.
2. Tips For Selling Print On Demand On Tiktok
This dynamic and growing app is home to a huge pool of potential customers and potential earnings and it’s soon going to be a whole lot easier for POD merchants to sell on TikTok.
2.1 Use Hashtag#
One of the best tips that be used in most videos is to use hashtags to add relevant keywords to your TikTok videos this makes them searchable by potential customers.
For example, if you are selling print on demand on TikTok, so add to your TikTok videos some hashtags like #printondemand #pod …
For brands, create your own brand’s hashtags! Let’s create campaigns and encourage your followers and customers to use them. Tag and be tagged are one of the best ways to sport your print on demand on TikTok.
Another advantage is that you can use hashtags to search for TikTok videos related to Print On Demand products that will lead you to the most viewed videos. In this area, you will know who is your competition in TikTok, or even know how they create content that attracts viewers and keep an eye on what’s trending in your niche. Remember, be sure to engage with your ideal buyers when you find them.
2.2 Stick To Your Niche
It’s important that you’re reaching the right people no matter what platform you’re selling on. Obviously, you can’t invest money into someone who has no interest in your products. In contrast, your Print On Demand products should appeal strongly and directly to your target audience making your business lucrative. The first thing you need to do is to figure out your niche and then search for them on TikTok. When you’re determining what niche to appeal to, think about other factors like the established audience, the size of that audience, competitors…
2.3 Post Regularly And Often
TikTok has users around the world. Knowing where your primary customers make it much easier to select the best times to post when time zones influence how much of the content you post will be visible.
Keep the content up to date and post a minimum of one time per day! Post consistently help your audience see that you exist and have a commitment to publishing content. One time per day is a fantastic start, but if you want to grow your presence on TikTok you need to publish more. The more frequently you publish engaging content about Print On Demand on TikTok, the better traffic you will get, so the ideal amount of posts for daily are between 1 and 3 times. Frequency and quality are the two most important factors to grow a social media presence, make sure that you put all your energy into posting content of good quality during the right times.
Influencers have their own fan and a number of followers. The point is that they are respected and believed by many people. Customers will feel confident using products and services reviewed by their idols. So, you should find the ideal influencers with your print-on-demand products to promote them in their videos as well as pay them for their effort.
Another way is to run affiliate programs where your partners get paid a commission on any sales that resulted from their promotion of your products. If selling your Print On Demand on Tik-Tok is going well, you may also keep approaching people who have a large following and whose image aligns with your brand. This kind of collaboration is an investment, but it can bring lots of fresh traffic to your site.
2.5 Tap Into Trends
As a business on TikTok, you just need to have the right followers to be successful. A trend is a common content or music in a video that users will repeat and generally put their own spin on, and it’s okay to do your own version of them. The special thing is that it isn’t considered copying someone’s content as it would be on another platform.
By participating in TikTok challenges to promote your products, you’ll improve your relevance and visibility on the platform, so if you notice a new trend on your TikTok feed, jump on the bandwagon! Remember Tip #1 and always tag your posts to make sure most users can search and enjoy them.
2.6 Using TikTok Live
The Live feature allows users to chat with their followers in real-time using comments that are especially suitable if your Print on demand on TikTok target audience is millennials and representatives of generation Z. If you are struggling with finding ideas for live-streaming in practice, consider the following suggestion:
- Busting myths about the POD industry
- Showing manufacturing backstage
- Products demonstration
- Ask-me-anything (AMA) session
Once you have a list of interesting topics to talk about, you should know how to structure your TikTok Live broadcast making your talk even better.
Tip: No matter what the goal of your live stream, remember to ask viewers to follow your account by sharing a Call To Action button!
3. What Kind Of Advertising Options Are Available On Tiktok?
There are four types of TikTok advertising if you want to use Print on demand on tiktok
- In-feed videos: This ad type will appear at the end of a TikTok video and takes 5 to 15 seconds with a CTA button. If the user clicks on this button, it will be redirected to your website. This type of TikTok advertising is the cheapest one, so it is suitable for brands and small businesses.
- Brand Takeover Ads: This type of TikTok ad will show up when you open the app with a full-screen video. This is one of TikTok Ad’s best options that are good at delivering awareness and driving direct sales. These ads can also appear on the For You page as still images, GIFs, or videos including a clickable link. Users will be directed to a landing page or a Hashtag Challenge within TikTok after clicking that link. However, if you’re just starting out with TikTok Ads, Brand Takeovers may not be your smart choice since it does come at a high cost. They are a great option for fast growth brands with a large marketing budget.
- Branded Hashtag Challenge: You’ve probably seen Branded hashtag challenges displayed on TikTok. Similar to regular challenges, Branded Hashtags Challenges offer both organic and sponsored opportunities for brands that make a great way to encourage user-generated content and build brand awareness. It’s important to have concrete objectives ( create awareness, Generate new leads or increase general brand awareness, etc) when you’re creating a Branded Hashtag Challenge.
- Branded Effects: TikTok supports users to create their own brand-specific effects. It will be more effective if you combine it with hashtag challenge. Brand Effects can last up to 10 days at a time. This is a great way to encourage users to interact directly with your brand.
4. Advertising Print On Demand On Tiktok – Is It Worth It?
4.1 Reach a diverse audience
TikTok has great appeal, conquering not only young people in the world but also many adults of different ages. In which, TikTok users aged 16 to 24 accounted for 41% (according to Globalwebindex, 2019) – matching the target audience of POD products. Moreover, according to the latest figures, the number of TikTok users in the US has reached 114.6 million out of a total of 1.1 billion users globally. Thus, with running TikTok ads, the ability to reach users is very open, over 150 different countries.
If you’re an active user of TikTok, you probably realize that most of the ads you see on TikTok are for eCommerce and streaming services. Most of the quality promotional videos have attractive content accompanied by sound effects and vivid images, so it is easy to attract users. Moreover, the video length is not too long, so viewers are not getting “tired”.
4.2 Influencer Marketing
Contacting and cooperating with KOLs/Influencers on TikTok to market brands and products is an extremely effective way that many businesses have been applying. This approach allows you to promote your brand and Print On Demand on TikTok through the most accessible engaging content. Unlike on Instagram, where KOLs share highly edited, professional promotional content, those on TikTok tend to share raw and somewhat genuine content. That honesty makes ad viewers feel more natural and more likely to buy the products being advertised.
Besides, not all influencers on TikTok are celebrities. They may just be longtime TikTok users than loved for the quality, unique content they create themselves. Therefore, these characters do not ask for a high price like celebrities. According to Statista, the number of TikTok influencers worldwide reaches 3.1 million. This means that you can easily find influencers to promote your brand to the right target audience at a reasonable cost.
4.3 Effectively Raise Brand Awareness
TikTok helps improve brand awareness strongly as the platform is one of the most used social networking platforms today. This can help with sales and business growth in the long run.
Let’s take an example: Princess Polly is an online fashion retailer from Australia. This business is looking to drive new customers to buy things online on their website. Then they decided to run a discount code campaign by running ads on TikTok, aiming to promote their brand to a wider audience, drive more web traffic and generate more sales. than. The result is that the campaign generated over 9 million impressions, a 1.05% click-through rate, and an impressive 15x return on ad spend, making it one of the best discount campaigns they’ve ever run.
So you completely should consider creating campaigns to advertise Print On Demand on TikTok.
4.4 Reasonable Advertising Costs
Let’s make a comparison between Facebook ads with TikTok ads conducted by Jungletopp. They spent about $20k on TikTok ads and $31k on Facebook ads, then analyzed the results. TikTok was more dominant and gave TikTok impressions of over 11 million, while Facebook’s ads brought in only 4 million impressions. When it comes to the number of clicks (clicks) on the ad, TikTok also shows superior performance with 100,000 clicks, while Facebook only brings in 70,000 clicks.
TikTok is not just a place for fun, its platform has serious business potential. To promote and grow your online store with Print On Demand products, you need a clear knowledge of this platform and your target audience. You should know how promotion works on TikTok to make the right strategy. We hope this article is helpful and gives you a basic view about selling Print On Demand on TikTok.
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