Having a high Amazon products rank may help you improve sales by allowing more prospective buyers to see your items when they search the site. It’s critical for merchants to understand how Amazon’s search A10 algorithm works in order to improve Amazon products rank on the site.
1. What are Amazon products rank and best seller rank?
Amazon promotes and tracks its best-selling goods as one strategy to increase sales. Amazon ranks every product sold on the site in at least one category and numerous subcategories, usually after the ASIN/product has been in use for a while.
Ranking is inversely related to sales, with a lower Amazon best seller rank signifying higher sales. It is calculated based on all-time sales of an ASIN/Product, with recent sales weighted more than older sales.
The Best Seller Rank is changed every hour, therefore it swings a lot, and the list is updated often. This implies that if your product sells more on a given day, your product’s BSR may decline; conversely, if your product’s sales velocity drops, your product’s BSR may climb.
If your Amazon products rank remains stable, it’s possible that it’s due to other goods in the same category moving up or down at the same time.
2. How Amazon determines your Amazon products rank
Understanding how Amazon ranks products is important if you want your high Amazon products rank. This is due to the fact that Amazon’s algorithm differs significantly from Google’s. If you’ve attempted to rank on Google, don’t expect the same results on Amazon.
The A10 Algorithm from Amazon is entirely focused on Amazon goods. Amazon’s algorithm is not influenced by social media or backlinks in the same way that Google’s is. When a user searches on Amazon, the algorithm retrieves relevant results from their inventory of available items.
So, how does Amazon choose which goods to show up first in the search results?
The order of goods is influenced by a number of factors:
- Customer reviews: Amazon prioritizes goods with four or more stars. They’re in it to make money, and consumers are more inclined to buy items that have a higher star rating.
- Leads want to see clear photos of your items so they can decide whether they are a good fit for them. Conversions are more likely when photos are of good quality.
- Pricing: Based on your pricing, Amazon can forecast your conversion rate. They will think your conversion rate will be poor (since customers seek the greatest bargain) and therefore rank your product lower if it is priced higher than the competitors.
- Relevance to query: Amazon assigns a score to your product depending on how closely it matches the search results. This data is based on your title, description, and keyword choices.
When it comes to getting your Amazon products rank, these are all crucial aspects to consider.
3. 18 general ways to improve your Amazon products rank
One of the most significant ranking variables is sales rank (commonly known as the Amazon Products Rank). More sales equals higher ranks, which equals more sales!
3.2. Customer feedback
The quantity and quality of product reviews you receive are both essential ranking criteria.
3.3. Questions that were answered
Answered questions appear at the top of the product page and are crucial for conversions.
3.4. Image quality and size
To avoid having their listings blocked, sellers should adhere to Amazon’s picture rules. You may enable the zoom function by utilizing high-quality photos with a minimum resolution of 1,000 x 1,000 pixels. This allows consumers to see your items in more detail.
The price of your items impacts conversion rates and sales in addition to being one of the most critical Buy Box variables. Find out if you’re eligible for the Amazon Buy Box.
3.6. Products for parents and their children
You may send visitors to a single product page by leveraging Amazon’s parent-child product capabilities. This will help you get the most out of your customer reviews. Learn more about the interaction between parents and children.
3.7. Bounce rate and time on page
The amount of time a customer spends on your listing indicates how interested shoppers are in your goods, according to Amazon products rank.
3.8. Completeness of the product listing
The more information you provide on your product, the better. Make an effort to fill out every field on the listing setup page.
Product title A well-written product title can boost your conversion rate. To improve your Amazon products rank, your Amazon product title should contain keywords, be easy to read, and be under 200 characters long to be optimized.
3.9. Highlights/bullet points
Conversions can be increased by displaying product benefits in comprehensive bullet points that incorporate keywords (as seen below).
3.10. Description of the product
Expand on your features and add your keywords in the product description. A strong product description will boost your consumer engagement and conversion rates, therefore it’s worth the time and effort to get it properly.
A product description that isn’t up to par, on the other hand, might cost you sales (to a rival) or result in unfavorable customer feedback. Learn how to delete unfavorable Amazon reviews.
3.11. Manufacturer’s name and component number
Always include the brand name in your title if it is acceptable. This makes it easier for consumers looking for items by brand name to find them.
3.12. Detailed information
To improve your Amazon products rank, the technical and physical features of your goods, such as size, shipping weight, and color, should be listed in the specs area. Completing this form demonstrates to Amazon that you are conscientious about your listings.
The term “category” and “subcategory” are used interchangeably.
Make sure you choose the most appropriate category for your goods when creating your product listing.
3.13. Keywords to look for
Amazon provides you with five fields, each with a character limit, in which you may enter the search phrases you want linked with your product. To assist you, Google’s Keyword Planner may be used.
To improve your Amazon products rank, the following are Amazon’s recommended practices for keyword submission.
- Don’t give out information that is incorrect, deceptive, or irrelevant.
- Provide material that isn’t too long. Respect the boundaries that have been established in various disciplines.
- Don’t repeat information that’s already in other areas like title, author, product description, bullet points, brand, and so on.
- Put several words in the most logical sequence when typing a search query.
- Separate keywords with a single space. There are no commas, semicolons, or carers needed.
- Include no assertions that are only true for a limited time, such as “new,” “on sale,” or “available now.”
- Subjective statements like “outstanding,” “excellent quality,” and so on should be avoided.
- Don’t use frequent misspellings of the product name in your list.
- Don’t include space, punctuation, capitalization, or pluralization options.
- Terms that are harsh or insulting should be avoided.
- Keywords might include abbreviations, other names, topics (for books, movies, etc.), and major characters (for books, movies, etc.).
3.14. Negative comments from sellers
In terms of product search results, all negative feedback counts against you equally. Your Buy Box chances are also influenced by your feedback rating.
3.15. The speed with which orders are processed
You must ship quickly and properly to be successful on Amazon. You’ll also rank better if you process orders quickly.
3.16. Rates for in-stock items
Popular items might run out of supply due to poor inventory management. To reduce refunds and pre-fulfillment cancellations, Amazon prefers merchants that have a high in-stock rate.
3.17. Percentage of Perfect Order (POP)
To improve your Amazon products rank, sellers with a larger percentage of flawless orders will be ranked higher than those who have order problems.
3.18. Order Defect Rate (ODR)
When a client complains about an order, this is referred to as an order fault. Negative consumer feedback, A-to-Z Guarantee claims, shipment issues, and chargebacks are all examples of defects. Note that if the customer later removes the feedback, it will not affect your ODR. As a result, it’s beneficial to try to fix any difficulties that may arise. Improve your order fault rate by reading this article.
3.19. The rate of exit
To improve your Amazon products rank, the proportion of times a client reads your listing and then leaves Amazon is known as your exit rate. Lower-exit-rate products will rank better and convert more.
4. 6 detailed tips to improve your Amazon product rank
It’s time to start improving your product listings now that you know how Amazon ranks their items.
4.1. Get positive feedback from customers
Customer reviews are one of the most effective strategies to boost your Amazon products rank. Amazon is concerned with customer happiness because they want consumers to keep buying and convert new customers. Good ratings help products rank higher since they’re more likely to convert.
When customers buy your items on Amazon, you should ask them to submit a review. Encourage your listeners to be open and honest about their own experiences. To increase your rating, you don’t have to get all 5-star reviews.
In fact, getting a variety of evaluations is preferable. If all of your product’s reviews are 5-stars, customers may ask if the reviews are genuine. People are interested in items with a four-star rating or higher since they can see what other people think of the product.
When you receive negative feedback, take the time to reply. Attempting to resolve concerns or acknowledging negative experiences sends a strong message to potential buyers. They can trust that if they have a bad experience with your goods, your company would strive to make things right.
4.2. Include keywords in your Amazon SEO strategy
Choosing the correct keywords is the first step in optimizing your Amazon listing. Your Amazon keywords will assist you in attracting qualified leads, which will result in higher conversions (and a boost in your ranking).
To identify Amazon-specific keywords, you may utilize Amazon keyword tools like Sonar. Your title should include your most essential keyword. This is the keyword that is most relevant to your listing.
Include extra keywords in your product description and information while filling up your Amazon products rank. To rank for your keywords, you just need to incorporate them once. This enables you to rank for more targeted keywords, resulting in more useful leads for your business.
Let’s assume you’re attempting to sell rubber boots, for example. When you search Sonar for “rubber boots,” you’ll see terms like “rubber rain boots” and “[men’s/women’s/ kid’s] rubber boots.” If you’re selling rubber boots, these are excellent keyword suggestions.
You can add keywords to the backend of your listing if they don’t fit in your description. Backend keywords, as the name suggests, exist in the backend of your website. When users look at your listing, they won’t notice these keywords, but your product can still rank for them.
You may encourage more relevant leads to locate your listing by incorporating the correct keywords within it. More conversions will result, which will improve your Amazon products rank.
4.3. Optimize your Amazon listing by uploading high-quality pictures
When selling items online, it’s critical to give your customers useful information that will encourage them to buy. One of the most significant factors in assisting your organization in gaining conversions is photos. High-quality pictures must be used when adding photos to your Amazon products rank for Amazon SEO.
Amazon features a zoom tool that allows consumers to get a closer look at items. It’s a useful tool that promotes more people to purchase goods.
They won’t be able to see all of the features of your goods if they have to zoom in on a low-quality photo. It has the potential to dissuade people from converting. Your audience can get a closer look at your items and discover whether they’re a suitable fit for their needs by using high-quality photos.
4.4. Take use of the parent-child functionality
Customers want to see all of their alternatives while they’re looking at your goods. If you sell a product in a variety of colors or sizes, your customers will want to view them all. They aren’t interested in looking at separate ads for each color or size you provide.
The parent-child function allows you to maintain all of your variations in one place. You could put all of the different colors and sizes of t-shirts in one product listing if you were attempting to sell a t-shirt. This makes it simple for your audience to consider their alternatives and choose the best one for them.
This also means that you’ll be able to collect all of your reviews in one spot. It’s a wonderful method to promote your product while also keeping leads on one page.
4.5. Price optimization
Your product’s rating is influenced by its pricing. Amazon calculates your conversion rate by comparing your pricing to the competitors. If your product is more expensive than those of your rivals, Amazon will give it a lower ranking since it does not feel you will receive as many conversions.
This is because people are looking for the greatest bargain on a product. If your competitors’ products are priced at $30 and yours is $60, your audience is more likely to choose one of your competitors’ products since it is less expensive. Because Amazon is aware of this, your product will not be ranked as highly for that term.
Look at how your rivals offer their items when you want to rank for a certain term. What is the pricing range in general? It’s an excellent Amazon keyword to rank for if the prices are within your product’s pricing range to get quality leads.
4.6. Respond to questions to have an indirect impact on Amazon product rankings
Answering inquiries has an indirect impact on your product rating on Amazon. It has no direct impact on your ranking, but it does have an impact on conversions (which do impact your ranking).
Amazon, on the other hand, places a value on it. The number of questions asked about your product, as well as reviews, are shown at the top of your Amazon products rank. Amazon anticipates inquiries and provides a link to their answers at the top of the page.
Take time to respond to queries from your audience. There’s a good possibility that others in your audience will have similar concerns about your goods. They can locate the solution to their inquiry if it has been asked.
5. Final thought
You must optimize your Amazon products rank on Amazon. You can enhance the exposure and sales of your product by giving relevant and thorough information. You must also guarantee that your items are consistently priced competitively. Repricing software for Amazon will help you automate your pricing and boost your sales and earnings.