It’s no secret that an increasing number of people are buying everything and everything online. Selling things online and on Amazon isn’t just for huge companies; everyone can do it! But where do you begin? The article today will tell you how to pick the finest Amazon FBA course for you.
1. Why you should invest in an Amazon FBA course
Every other career in the world requires some form of training before you can begin working. Why should it be any different when it comes to selling on Amazon?
Do you think you’ll be able to learn what you need to know on your own? Absolutely. There are several free tools available on the internet to assist you in starting and growing your Amazon company. The Jungle Scout blog and YouTube channel, for example, are brimming with comprehensive, high-quality instructive information aimed at both beginners and expert sellers.
Some people will be able to establish an Amazon business using only the free materials available on the internet. Others, on the other hand, find it difficult to remain on track and take action without some sort of financial investment in their education. Everyone learns in their own unique way.
If you want to master the fundamentals of selling on Amazon and cover all of your bases, invest in an Amazon FBA course. A good Amazon FBA course follows a step-by-step format and will teach you all you need to know about anything from product research and sourcing to advertising and expanding your business. They should also go through recommended practices and how to prevent frequent selling blunders.
Taking an Amazon FBA course might help you avoid costly mistakes such as investing in a crowded and competitive market or overstocking products.
Learning from industry professionals will shorten the learning curve, show you where to start, and how to traverse each stage, increasing your chances of success.
2. What to look for in an Amazon FBA course
There are several Amazon FBA courses available, and they come in a variety of sizes and formats. How do you know you’ve picked the proper one? Many are rather expensive ($2,000 – $5,000), so make sure the courses you’re interested in will deliver enough value to warrant the high price. Here’s a checklist to aid you in your search for an Amazon FBA course:
- Make sure the course you purchase has the most up-to-date information about selling on Amazon. What worked four years ago may no longer be effective today. Some course producers will create a course and then resell it for years without changing the content.
- Take a course from someone you know and trust: On Amazon, anybody can create a course. Take a course from someone who is a genuine Amazon seller – your teacher should also be a player in this scenario. Make sure the course and the designer are reputable by doing some research on them. Examine their material and check whether they participate in seller forums.
- Choose a reasonable fee: We understand that most new sellers have a restricted budget, therefore you don’t want to spend the majority of your funds on training. A program that is fairly priced and provides exceptional value will normally cost approximately $1,000. It will be worthwhile if you locate the proper one and put what you’ve learned into practice. If you find a course that is really inexpensive ($100 to $300), it may not be as comprehensive as other options. Do your homework and figure out how much each course is worth.
- Provide webinars: Many courses have weekly live webinars where you may ask questions and learn new concepts. This also demonstrates to me that the course author maintains current Amazon’s laws and seller methods and that they are knowledgeable enough to successfully converse with merchants.
- Have a process to learn: Many courses provide access to their private Facebook groups for Amazon sellers, where you can ask questions and participate in discussions. For you, this is a valuable resource, as well as strong social evidence for a course designer. These clubs may be a fantastic place to learn as well as network.
3. Amazon FBA courses that we recommend
Which Amazon FBA course is the best? That is dependent on the business strategy you choose to pursue. There is no one-size-fits-all approach to selling things on Amazon. You can use the private label approach to develop your own branded products, the wholesale model to acquire branded things in quantity, or retail arbitrage to resale items from retail stores.
3.1. Private Label Masters by Tim Sanders
3.1.1. Three key lessons
Provide Gifts to Your Vendors
Tim discovered what his source was interested in and discovered that his favorite basketball player was Vince Carter, so he went to eBay and purchased an autographed Vince Carter basketball to send to his supply.
Tim was able to acquire excellent rates for his items as a result of this, and he also receives priority treatment when there are inventory shortages. This simply entails cultivating goodwill with your provider in order to receive preferential treatment. Very astute.
Make Use of Expert Services
Tim is all about producing high-quality listings and investing the additional cash to employ experts. The impact of great photos, logos, and language on how people perceive your goods is enormous.
Although Amazon FBA is competitive, it is best to invest the additional money, in the long run, to ensure that every single variable is tuned in. Tim even includes a rolodex of professionals he has employed in his own firm.
Create a brand that isn’t only about Amazon.
FBA fees aren’t cheap, which is why I appreciated Tim’s section of the training when he discussed numerous tactics for starting to create a brand outside of Amazon.
From the fundamentals, such as how to design a website, to the more complex, such as how to set up email marketing… To locate social media influencers and purchase advertisements on their pages…
Although there are several innovative techniques, Amazon appears to be the primary source of sales. It would be ideal if you could rank in Google organically with your own store, but that degree of SEO is not taught in the Amazon FBA course.
3.1.2. Pros and cons
Pros
- Tim is an Amazon merchant with over 120 private label items.
- Content is both holistic and thorough (from mentality to scale).
- Updated for the year 2022 (for the most part)
- Buying suppliers, for example, is a unique strategy that you don’t hear about very frequently.
Cons
- Location of an out-of-date goods supplier
- At times, it’s unclear how much it’ll cost to establish a private label business.
- There isn’t a direct connection between private label and wholesale.
- More training in selling the brand would be beneficial.
3.2. Product University & Amazon Navigator by Sophie Howard
3.2.1. Three Key Lessons
Test a variety of products
You need to try different items if you want to be successful with Amazon FBA and private labeling. This will enable you to choose which are the finest to devote all of your time and resources to.
Sophie has put over 500 different items to the test. Clearly, some items outperformed others. She discovered this via testing, and she does a wonderful job in the process of teaching you how to go about product selection so that you can test the best possibilities.
Make Perfect Listings (Tell A Story)
Sophie strongly advises you to create a brand story. Why?
A story is what will allow your prospects or future consumers to emotionally connect with your brand. If you can accomplish that in this industry, you’ll have a lot of success selling your items and, more significantly, convincing your clients to buy from you again.
Sophie discovered suppliers while on vacation in Bali.
Sophie’s branding approach is around locating things that are difficult to duplicate or even compete with. This will ensure that your private label brand is extremely successful and that there is no risk of saturation.
She did precisely what she said she was going to do. She discovered a source that made high-quality incense sticks and sold them in bulk while on vacation in Bali, Indonesia. She chose to sell them on Amazon, and it was a huge success! Because she went right to the source in Bali, there were no intermediaries involved, resulting in a bigger profit margin.
This is an excellent example of how to identify unique vendors and be successful by thinking outside the box. Sophie concentrates on teaching you three important aspects to consider while building your brand, which are:
- Supply
- Demand
- Market positioning
Sophie demonstrates how to properly examine each element before selecting a product. This is a component of the Amazon FBA course that you should pay close attention to and apply in your private label business.
3.2.2. Pros and cons
Pros
- Sophie tells you how to create a brand strategy that will work in 2022
- You’ll learn how to hire, train, and manage virtual assistants.
- Throughout the course, she uses a product she’s working on as an illustration of her method.
- You’ll learn how to write highly optimized listings that will attract your target consumers.
- You get two courses for the price of one (Amazon Navigator included)
Cons
- The course is a little disorganized, and it sometimes feels like you’re being handed a lot of knowledge at once.
- Unlike other online coaching programs, there is no private Facebook group or community.
- There aren’t enough practical suggestions for dealing with suppliers.
- Modules with a long duration (a bit boring)
3.3. Amazing Selling Machine (ASM 11) by Matt Clark & Jason Katzenback
Social Media Is Your Friend When You First Launch. This may seem self-evident, but it’s always a good reminder to make sure you’re promoting your brand and products as often as possible. This entails creating accounts on all of the major social media networks.
3.3.1. Key Lessons
The following are a few of the platforms mentioned in this Amazon FBA course:
- YouTube
Make a Daily Schedule
Mike discusses the significance of keeping a daily schedule to remain on track. It’s all too easy to become sidetracked during the day, especially if you own your own company.
This was quite beneficial to me since I was able to use it to have my VA conduct little duties so that I didn’t have to. This simple yet powerful strategy has enabled me to operate my company on autopilot.
A Pre-Launch Checklist Is Critical
It’s all about planning and work here. If you’re a perfectionist, you’re probably doing it already. It would benefit you to do so if you haven’t already.
When you have a pre-launch checklist, you’re demonstrating that you’re serious about success. Because you’re preparing yourself, owning one will only help you to raise your levels of certainty.
3.3.2. Pros and Cons
Pros
- Preparation is only the first step, so take it seriously.
- Each year, the Pros Course is modified.
- Rich and Mike provide a thorough overview of FBA.
- There are several step-by-step walkthroughs available.
- On the ASM website, there is a forum for private sellers (Active support)
Cons
- There is no content marketing plan in place.
- There isn’t enough Facebook ad training.
- Amazon PPC has only a smattering of coverage.
- Product selection technique that is no longer relevant
3.4. FBA Sales Accelerator by Ryan Rigney
Ryan’s FBA Sales Accelerator Course is clearly written out from A to Z, covering much of what’s required to get started on Amazon, but it’s crucial to remember that Ryan’s Amazon FBA course is intended for individuals who have previously sold a few products on Amazon.
If you already know the principles of Amazon FBA, Ryan will show you how to attract more traffic (from Facebook) and acquire more reviews in this course (using Many Chat and his own SaaS, BoostRooster.)
If you appreciate an Amazon seller being transparent about how they run their business, then this Amazon FBA course is for you.
While he isn’t nearly as open as Tim Sanders (Private Label Masters), he does discuss what works for him and which channels he devotes the most time to. Ryan is a master at bringing in outside traffic to Amazon (which helps his products pop to the top.)
In addition to Facebook Ads training, he also offers advice on how to work with Instagram Influencers, such as how much they should be paid. This is exciting since influencers can be quite useful for anybody seeking to sell items, yet few people educate you how to use them effectively.
Pros
- It offers a Facebook group for ongoing support and education.
- This video demonstrates how to use Facebook Messenger and Manychat to increase sales.
- Training with more reviews at an affordable price
- There are several methods for obtaining reviews.
- Tips for improving listings for mobile users that aren’t found anywhere else
Cons
- It’s out of date (made in January 2018)
- The class is a little unorganized.
3.5 Nine University 2.0 – Kale & Taylor
Nine University 2.0 Course Specifics: Although Kale and Taylor’s Nine University 2.0 has been around for a few years, K&T has upgraded their course, giving additional details to particular modules such as adding more research approaches to their product selection portion.
By the way, this is quite significant. I’m sure I don’t need to warn you that the internet world may change in an instant, and strategies that worked last year could be entirely obsolete the next. So be aware of any course that has been out for a few years and is starting to become stale.
This Amazon FBA course includes several useful hacks from K&T. If you’re new to the FBA game, for example, make sure you ask your supplier for both the unit pricing and the delivery price of your items.
Kale and Taylor do a fantastic job of addressing a lot of the finer points of product listing construction, as well as offering particular shipping and packaging advice… For example, how to inform your supplier where to mark your things and how to prevent some of the problems that come with sending your products by the airline.
Finally, whether you require inspiration or publicity, this training is for you! In practically every session Kale delivers, he brings the heat!
Pros
- Provides a good FBA foundation and has an active Facebook support group. The QuickStart boot camp comprised a variety of activities.
- Bonus Product launch methods are demonstrated in this Facebook short course.
- Some unusual techniques are buying presents for suppliers, which you don’t hear about too frequently.
Cons
- Upsells galore
- Outside of what is presented in this Amazon FBA course Only Teaches Sourcing from China, there isn’t much help (COVID-19 has made this more complicated)
- There is little evidence of Kale and Taylor’s sales.
- There is no training on how to scale with virtual assistants.
Final thought
After this article, I hope you will find the best fit Amazon FBA course for yourself, which is a great start for your business!
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