Social media has quickly become an indispensable tool in the everyday lives of people, and it’s no wonder why. It’s an effortless way to stay in touch with loved ones, connect with people around the world, and even do your job!
There are countless interesting trends that have popped up on social media currently. So if you’re thinking about diving into these waters, you should ensure your brand stays ahead of the curve. In this blog post, we’ve listed the top latest social media trends 2022 that are worth watching. Check them out below!
1. Why should you watch social media trends 2022?
The answer is simple, social media trends change all of time, it’s a very dynamic field. Many people watch social media trends 2022 because of their role in social media marketing or because they’re curious about upcoming developments. Whether you’re a marketer, brand owner, entrepreneur, or just someone who wants to know more about how people communicate with each other online – monitoring social media trends is essential.
Besides helping you stay on top of what’s happening in your niche and help you better manage your own projects and efforts, staying up-to-date on new developments can help your business. It makes you more aware of potential opportunities, threats and helps you get ahead of competitors who might not be aware yet. Understanding new features can also give you ideas for enhancing existing products or services.
2. Top 16 social media trends 2022 You Should Consider
Below are the best social media trends 2021 that you should keep your eyes on.
2.1 Livestreams is on the rise
With 7 out of 10 people saying that they watch livestreams daily, live streams, short for live videos on social media, is one of popular social media trends 2022. Livestreams used to be reserved for interviews and breaking news. Now, they’re widely used by both big brands and individual users. Facebook, Instagram, Twitter, and Snapchat all support some form of live broadcasting.
Live video is so hot right now that Facebook has built an entire video chat application around it: Facebook Live Video. What does all of this mean? It means that livestreaming is an important social media trends in 2022, one that might not go away any time soon.
2.2 Virtual reality and augmented reality will be at all-time high
It’s easy to think that virtual reality and augmented reality are still a few years away from going mainstream. But in many industries – such as retail, gaming, healthcare, and real estate – there are already viable applications. Developments in VR and AR have been accelerated by recent advances in technology, which are promised to reach 300 billion in 2024.
Virtual reality (VR) is an even more immersive way to pull us into new worlds, whether that’s by donning a headset or stepping inside an interactive 3D game on your phone. And augmented reality (AR) puts layers of content onto real-world images to make them come alive in ways never before possible.
2.3 Video content is dominate
Video is set to dominate social media in all its forms in 2022, with 78% of people watching video daily. You can already see it with Facebook’s focus on video content and Instagram launching Boomerang, a way for users to create 10-second looping videos. Video has been much more versatile and prevalent in our daily lives.
There is a wider range of tools used to capture them, from 360-degree cameras to virtual reality headsets that broadcast live experiences. For marketers, using these different types of tools is a necessity. If you want your business to stand out online, you need to take advantage of these social media trends 2022 and adapt your strategy accordingly.
2.4 The use of automation
Social media trends 2022 list needs to include the use of automation. We can see more personalization and smarter use of automation tools like Hootsuite and Buffer that will make sure that posts go out even when you’re not on social media yourself.
Think of it as a helpful assistant: rather than having to manually post each new piece of content, it can be scheduled and timed so that your social media strategy runs smoothly and efficiently without any effort from you. This way, you can focus on higher-level tasks instead! Of course, there are certain dangers associated with automation. But if done right, it’s an excellent way to simplify your workflow.
2.5 TikTok’s continued takeover
In a few short years, TikTok has gone from essentially zero to a billion-dollar startup. In March 2019, it topped one billion downloads on Android – an impressive feat in just four years. And while its market share is huge in China and India, TikTok’s growth isn’t slowing down anytime soon. The platform just added a slew of new features that could significantly broaden its audience.
The app is appealing because it’s incredibly simple to use, requiring only that you tap a button to record your video. TikTok also has plenty of music-oriented videos to watch, so you don’t have to worry about watching videos that are vulgar or off-topic. Tik Tok is undoubtedly one of our top social media trends 2022.
2.6 Social Commerce will continue to grow
Social commerce, or e-commerce that is conducted through social media platforms, has been growing rapidly over the past few years. And with approximately 95% of all millennials using social media regularly, it’s easy to see why more brands are deciding to take advantage of these platforms.
According to eMarketer, social commerce sales have reached $36 billion in the US only. That’s why it’s important for retailers to offer additional products or services on their social media pages and feeds. Doing so will help them turn browsing into buying much faster, which can drive up their revenue quickly and cheaply if they’re already selling products through other channels.
2.7 Gamified content
One of the significant social media trends 2022 is gamified content. Gamification, or adding game-like elements to anything you do, is an effective way to engage with customers. Our brains are wired to counter rewards, so using them in your marketing efforts can help drive engagement and customer loyalty.
The key to gamification is finding a balance between fun and productivity that works for your brand or company. Other ways you can use gamification in social media are by adding contests where users engage with or share it with their friends.
2.8 The Rise of Social Media Communities
Social media trends 2022 witnessed the rise of social media communities. As more and more people embrace life as a digital nomad, their goals shift from collecting followers to creating authentic connections. New tools emerge that let people find communities based on shared interests or passions, not just who they know in real life.
Even better: Tools surface that enable people to forge relationships with strangers-turned-friends without worrying about things like age, gender, race or even time zones. And with those relationships built on common interests instead of contacts in one’s phone book or email list, social media communities flourish in an unprecedented way.
2.9 Social Listening will be part of marketing strategies
Social Listening is a growing marketing trend that focuses on using online conversations to discover what your target audience wants, what they’re looking for, how you can reach them, and more. By listening in on comments made in social media feeds about your brand, competitors, industry trends, emerging technologies, etc., you can make informed decisions about your marketing strategy or explore new opportunities.
The term social listening sounds daunting because it encompasses so much. But it doesn’t have to be complicated! Think of all the conversations people are having about brands every day – and all that information just waiting to be mined.
2.10 The use of chatbots and AI is increasing
Chatbots are increasingly popular with brands, particularly in retail. Facebook Messenger now has over 300,000 bots with 3 billion interactions per month. While they’re predominantly used as customer service tools for e-commerce brands, they’re also being implemented by health care providers and hospitals to help manage patient records and provide information.
Chatbots aren’t just for productivity. More than ever, social media platforms are adopting artificial intelligence tools to assist with everyday tasks like reporting spam, content moderation and automatic replies to users who contact them with questions or comments. It seems inevitable that chatbots play a huge role in social media trends 2022.
2.11 Local Targeting to Get More Prevalent
In the list of social media trends 2022, it’s worth mentioning about the expansion of local targeting. This might sound like a small change, but it’s actually a huge shift in how online media will be sold. Every year, more and more social media users choose to use a platform that allows them to communicate with people who live close by.
Local targeting is likely to get even more prevalent over time. You should make sure your social media content can be found by people who live near you. You might also consider finding a way to connect with new friends and potential business partners on a platform that emphasizes local connections.
2.12 Influencer Marketing Will Continue to Soar
Influencer marketing has become a multi-billion dollar industry, and it’s expected to grow. Some marketers even believe influencer marketing will be bigger than traditional advertising within just a few years. If you want to get in on an industry that’s set to soar higher than ever before, influencer marketing is definitely worth looking into!
By using social media stars with dedicated followings, you can create buzz around your brand while also building trust among potential customers. While it might seem daunting at first, there are plenty of strategies for finding great social media stars who can help promote your brand through their content.
2.13 Increase in the Use of Social Media for Customer Service
Nowadays, brands have an unprecedented opportunity to engage directly with their customers. According to a global survey by Accenture, 79% of respondents use social media as a customer service channel, and nearly half (45%) expect a response from companies within an hour – and 86% within 24 hours. Brands who can’t meet these expectations will see an impact on their bottom line.
Accenture found that poor customer service experiences cost businesses $6 trillion in potential sales each year. With such strong demands for speed and efficiency, businesses must turn towards automated tools like live chat and virtual assistants if they hope to keep up with their customers’ high expectations. That’s why using social media for customer service is one of the best social media trends 2022.
2.14 User-Generated Content Will Continue to Be Popular
User-generated content is a mainstay in social media trends 2022, and it’s expected to continue being popular. In fact, experts expect that by the end of 2022, it will account for nearly 70 percent of all Internet traffic. Why? Because user-generated content is considered far more valuable than other kinds of material – which means users are more likely to share it with their friends and followers.
User-generated content also has greater longevity. It’s harder for brands to create catchy, timely memes than it is for consumers, who know what’s in better than anyone else. Additionally, marketers will continue to rely on user-generated content (UGC) because it allows them to build closer relationships with their customers
2.15 Conversational marketing will change its tone
As social media evolves to better mimic real-life interactions, people will expect marketing messages to be more natural. More conversational wording and more personal experiences will be needed for brands to connect with people in a meaningful way. People want brands to be human on social media.
Like your friends, they don’t want corporate jargon or marketing-speak. They may not explicitly say it out loud, but they’ll demonstrate their feelings through their actions on social media if you don’t meet their expectations in a human way. Conversational marketing is also going global: millennials are avid users of messaging platforms such as Snapchat and WhatsApp.
2.16 The rise of Voice search
With advancements in artificial intelligence, voice search – one of best social media trends 2022 – is becoming more commonplace than text-based searches. Google reports that 27% of all search engine queries are made using speech. This has huge implications for how marketers communicate with customers.
Instead of having to type keywords into a search bar, consumers will speak directly to their devices or personal assistants (like Amazon’s Alexa or Apple’s Siri) about their needs and preferences. To keep up with customer expectations, brands need to consider incorporating voice search into their marketing mix – and find new ways to stand out from competitors online.
3. Wrapping Up
Social media trends are constantly changing and evolving, and it’s hard to keep up with them all. However, you should still try to stay informed about current social media trends 2022 so that you can adequately connect with your target audience and improve your social media marketing strategy. Hopefully, from what we’ve compiled, you can better plan how to use these platforms to advance your business goals. Happy selling!
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