Top Best WooCommerce Marketing Automation Plugins in 2022

Powerful marketing automation is already standard practice for e-commerce businesses. In fact, 75 percent of businesses use at least one marketing automation product. Despite this, many businesses aren’t getting the most out of their automation systems.

As a growth manager or marketing strategist, you’re likely to wear several hats and may want additional assistance to effectively manage the demands of an ever-changing user base. To get results without burning out on everything from marketing campaigns and SEO to improving your digital content, you’ll either need to hire numerous professionals or invest in eCommerce marketing automation.

This post will go over some of the primary advantages of merging eCommerce with marketing automation, as well as the 8 best WooCommerce marketing automation plugins for 2021. Let’s get started.

What is Marketing Automation

Marketing automation is software that automates the management of marketing operations and multipurpose campaigns across many media. Businesses may use Woocommerce marketing automation plugins to send automated communications to consumers via email, online, social media, and SMS. Messages are delivered automatically, according to processes, which are sets of instructions. Workflows can be specified by templates, constructed from the ground up, or changed mid-campaign to improve outcomes.

To improve income and maximize efficiency, marketing and sales teams utilize Woocommerce marketing automation plugins to automate online marketing campaigns and sales operations. Employees are freed to tackle higher-order issues when Woocommerce marketing automation plugins are employed successfully to perform repetitive activities, and human error is decreased.

Over the next five years, marketing automation technology is predicted to increase at a 14 percent compound annual growth rate (CAGR). “Through-channel marketing automation” systems will expand at a rate of 25% per year, while “lead-to-revenue automation” platforms will increase at a rate of 19.4% each year.

Benefits of Marketing Automation

Marketing automation is the process of planning, implementing, managing, and automating repetitive marketing processes across many channels in order to save time, increase ROI, increase client loyalty, and reduce expenses.

Here are some statistics on the advantages and significance of marketing automation:

• Woocommerce marketing automation plugins may boost sales productivity by up to 14.5 percent on average.
• With marketing automation software, 77% of users saw an improvement in retail conversion.
• The capacity of technology to save time was cited by 74% of respondents as the most significant benefit.
• Conversion rate and money produced are the most relevant KPIs to evaluate, according to 58 percent of industry executives who utilize Woocommerce marketing automation plugins.
• You may build up triggered email campaigns with automation software to deliver relevant information to users when they do specified actions.
• You may also use email campaigns to re-engage consumers or send frequent cart reminders to gently prod them towards making a purchase.
• You may use A/B testing to see how a pricing adjustment affects different consumer categories to boost the average order value.
• Another approach is to upsell and cross-sell by providing bundled packages depending on user behavior and analytics, or by using automated product suggestions on various sites.
• Woocommerce marketing automation plugins software may also be utilized to expand your subscriber base. To build your lists, for example, you may create landing pages that function as lead magnets.
• While you may not be able to individually contact all of your new subscribers, you can always set up an automatic email campaign to keep in touch with those who have expressed an interest in your company.

Woocommerce marketing automation plugins have this kind of capability. So, now that you’re persuaded of its usefulness and advantages, let’s look at some of the best and most effective marketing automation plugins for your WooCommerce business.

8 Best WooCommerce Marketing Automation Plugins

Beeketing for WooCommerce

Beeketing is a Woocommerce marketing automation plugins software for eCommerce websites that have been designed to work smoothly with WooCommerce. Beeketing is a website conversion software that automates the conversion of website visitors into consumers. This technology helps e-commerce websites and enterprises reduce cart abandonment, raise average order value, and enhance sales.

One simple plugin offers 10+ marketing tactics to improve conversion rates, raise average order value, and nurture loyal clients. The enormous Beeketing for WooCommerce plugin includes numerous standout features that any eCommerce company should make use of to increase conversion and sales, such as upsell and cross-sell, automated mailings, product suggestions, exit-intent pop-ups, and social proof, among others. Another advantage of Woocommerce marketing automation plugins is that it is completely customizable. You may customize the widget’s design, color, and text to match the appearance and feel of your shop.

Beeketing offers roughly 13 applications that every eCommerce shop may use to improve conversion rates, raise average order value, avoid cart abandonment, and enhance online sales. Some apps are free, while others are paid. We’ll go through each app in detail, including its features, cost, and more.

OptinMonster

OptinMonster is WooCommerce’s most effective email marketing solution. It allows you to increase the number of leads you generate on your website by focusing on users who are most likely to convert. Popups, floating bars, slide-ins, gamified wheels, and other lead generation campaigns are all possible with OptinMonster.

By lowering cart abandonment and enhancing sales conversions, OptinMonster’s behavior Woocommerce marketing automation plugins platform lets you generate the most money from each site visitor. OptinMonster is used by over 700,000 websites to convert visitors into leads, conversions, and sales. While there is no free version, the Pro version is worth considering because of the numerous features and comfort it offers. Let’s take a closer look at their characteristics now.

The templates are made to fit a variety of marketing objectives, such as flash sales, welcome offers, exit popups, and seasonal promotions (including Black Friday, Halloween, Christmas, and more). As a result, you won’t have to spend as much time planning and implementing advertisements.

The nicest thing about OptinMonster is that it allows you to target your consumers at precisely the correct moment. For example, you may have an Exit-Intent® popup appear just before the visitor is about to depart your site.

You may give them a discount, send them a lead magnet, or just ask them to subscribe. You might also ask them to complete an exit feedback survey after they’ve made a purchase. You may target your clients with OptinMonster based on their activity, behavior, interests, geography, and more. To increase conversions, you may even automate numerous campaigns to run at the same time on various sites. Furthermore, all of these targeting criteria may be implemented with a single click and no coding is necessary.

AutomateWoo

AutomateWoo is an advanced Woocommerce marketing automation plugins platform designed exclusively for Woocommerce stores. AutomateWoo includes everything you’ll need to convert and keep consumers, expand your business, and increase profits.

AutomateWoo follow-up emails, abandoned cart emails, emails to reactivate dormant customers, personalized coupons, SMS alerts, subscription automation, automatic VIP, Wishlist Marketing emails, reviews, product recommendations, and card expiration reminders are all examples of email campaigns.

Woocommerce subscriptions, Woocommerce memberships, Woocommerce wishlist, YITH Wishlist, Twilio SMS, Mailchimp, Active Campaign, Campaign Monitor, and Mad Mimi are a few of the integrations available.

Here are premium features if you experience the pro version:

• Follow-up emails, abandoned cart emails, emails to reactivate dormant customers, personalized coupons, SMS alerts, subscription automation, automatic VIP, Wishlist Marketing emails, reviews, product recommendations, and card expiration reminders are all examples of email campaigns.
• Woocommerce subscriptions, Woocommerce memberships, Woocommerce wishlist, YITH Wishlist, Twilio SMS, Mailchimp, Active Campaign, Campaign Monitor, and Mad Mimi are just a few of the integrations available.
• Add-ons: $79 if you refer a friend, $39 if you integrate Agile CRM.

Sumo

Sumo is among effective Woocommerce marketing automation plugins that can assist you in growing your email list, increasing conversions, generating leads, and increasing sales for your e-commerce site. It is available in both a free and a paid edition. Let’s have a look at some of the most important features in both the free and commercial versions.

You may enhance consumer engagement by rewarding them for joining up, becoming an affiliate, completing forms, and purchasing a product. You won’t find many referral plugins that allow you to achieve this. SUMO Affiliates is one of the finest Woocommerce marketing automation plugins since it allows you to establish parent affiliates both manually and automatically.

Features of free version:

• Popups: When people explore or try to depart, ask for e-mail popups. Increase average order popups, discounts, and link your business to reduce cart abandonment popups.
• Opt-in forms for e-mail: The design is completely customizable. Customize the appearance of your forms on your website based on visitor targeting, social media sharing, and picture sharing.
• Unlimited subscribers, e-mail campaign (manual) to subscribers, 10,000 emails per month, email integrations, Automatic Welcome email when they subscribe, picture sharer, social media sharing
• Insights: Google analytics and basic analytics.

Tablesome Pro for WooCommerce Marketing Automation

Tablesome Pro is a versatile Woocommerce marketing automation plugins tool that includes a variety of Triggers and Actions to help you automate all of your Woocommerce marketing automation plugins email workflows.

It’s a cost-effective solution that may help you save a lot of money on email marketing. In comparison to the other email marketing solutions featured here, they charge the least. It works by automatically filling tables based on numerous triggers, such as WooCommerce events, Form submissions, and so on, with specific actions available for each trigger.

Integrate Email Marketing Software

You may link numerous email marketing services, such as MailChimp, SendGrid, and MailGun, via API connection.

Connected to CRMs and third-party apps

Not only can you create leads from your website for email marketing, but you can also gather form submissions utilizing forms like Contact Form7, WPForms, and others. You may use APIs to transfer data to CRMs like Salesforce, HubSpot, and others.

Ninja Popups

Ninja Popups is another popular WooCommerce sales popup plugin. Ninja Popups allows you to build popups that match the theme of your website. On the Envato Market, Ninja Popups is the most popular Popup Plugin for WordPress. 

Pop-up ninjas WordPress plugins are extremely responsive, and they perform admirably on both desktop and mobile devices. They’re simple to set up, and these Woocommerce marketing automation plugins don’t require any coding knowledge to use.

They’re professionally created popups that encourage visitors to take the action you want them to. This powerful popup plugin solution generates high-quality leads and expands your mailing list choices.

They may be modified and used for a variety of reasons, such as newsletter subscriptions, suggested or related things, social following, and so on. A/B testing is also possible with this WooCommerce Popup Plugin. As a result, you may experiment with numerous popup versions to see which one performs the best. This is one of the greatest Woocommerce marketing automation plugins popup plugins to use since it has a complete dashboard.

WooCommerce Boost Sales

They may be modified and used for a variety of reasons, such as newsletter subscriptions, suggested or related things, social following, and so on. A/B testing is also possible with this WooCommerce Popup Plugin. As a result, you may experiment with numerous popup versions to see which one performs the best. This is one of the greatest WooCommerce popup plugins to use since it has a complete dashboard.

With the free version, WooCommerce Boost Sales provides:

• Upsells: Show similar items in a popup after the user has purchased something. Add this item to your shopping cart.
• Cross-sells: Display a product group or combo with a reduced price that the buyer can purchase.
• Product Bundles: bundle a number of items into a package that may be purchased for a lesser price.
• Allow for a fixed-amount discount.

Popup Builder

This is a WordPress Popup builder that allows you to construct and manage sophisticated promotion modal popups for your blog or website. Here are some features you can apply from the free version:

• HTML popups, image popups, Facebook popups, shortcode popups, subscription popups, newsletters (send marketing campaigns directly from the popup builder), infinite popups, customization, and popup animation effect
• Many popup themes, change popup placement on screen, show popup after x number of page scrolls, on-click/on-hover popup, Redirect confirmation popup/leaving notice popup, Repetitive popup, Popup opening sound, Responsive popup
• WPML is compliant, multisite compatible.
• Compatible with both Visual Builder and Divi Builder. When a user clicks on popup content, redirect them to another page. Only show/hide the popup for specific user roles.

Conclusion

Now that we’ve reached the finish, let’s get to the point. Popup plugins are one of the most popular eCommerce store buddies, and they may help you accomplish your development goals quickly.

Using a WooCommerce popup plugin, you may determine your business’s growth objectives, holiday specials, new product launches, and recent bargains, as well as inform your visitors that something exciting is occurring in your store.

Examine the characteristics of woocommerce marketing automation plugins to choose the most dependable one for your eCommerce business. Convert your website visitors and offer them a compelling incentive to return to your online business.