If you’re an entrepreneur looking for a business idea that can be started with minimal investment, you may want to consider starting a print on demand t shirt business.
However, there are many aspects of running a business that you need to understand before taking the plunge. In this guide, we will cover how to start a print on demand t shirt business from scratch, as well as answer some FAQs that you may have.
1. How To Set Up A Print On Demand T Shirt Business (Step-by-step instructions) ?
The process of printing and selling t shirts on demand can be broken down into the following simple steps:
1.1 Find a Niche for Your Online T-Shirt Business
Think about what you would like to wear, what you know people are looking for, or what interests you. Then see if there is an opportunity to make money from it. For example, perhaps you enjoy snorkeling so much that you want to create custom t-shirts with photos of your favorite undersea life forms. Remember, one promising idea may spawn other ideas later on.
1.2 Source quality material
There are several things to consider when sourcing materials. First, the type of fabric will largely depend on which country you will be shipping orders to; some fabrics have higher duty rates in certain countries than others due to import laws.
1.3 Design Your Own T-Shirt (DIY or hired designer)
Printful has many templates and tools to help you get started, including our unique vector editor called LiveSketch, where you can draw your own logo! You could also employ designers online via freelance sites such as Fiverr or Upwork.
Design communities are also great places to start. On Behance, for instance, you’ll find individuals or teams in all skill levels who are willing to work on projects in exchange for credit or payment.
1.4 Mockup your T-shirts
Before you invest in large quantities of shirts, it is wise to mock up your design in Photoshop or Illustrator. This way, you can experiment with various colors and sizes to ensure that they are what you’re looking for. If it’s not perfect yet, don’t worry! You can constantly update your mockup with changes you’ve made after printing it out as many times as necessary until you find something you love.
1.5 Validate Your T-Shirt Designs
With your t-shirt design finalized, it’s now time to do an internal and external validation test. First, ask yourself, are there any technical limitations or problems in your design? Second, ask friends or family if they are able to read what is written on your t-shirt.
Third, test it on as many devices as possible (e.g., laptop, tablet, phone) to confirm no resolution or alignment issues. And finally, email your t-shirt design to yourself and ensure that it looks clear and is spaced evenly across each line of text on both desktop and mobile platforms.
1.6 Set up your online store
Now it’s time to create an online store to sell your product. The first step is to choose from many website platforms, such as Shopify, Weebly, or Squarespace. From there, it’s simply a matter of adding your products and choosing how you want them to look on each page. If you do not know how to deal with an eCommerce platform, you can hire a professional.
1.7 Partner-up with the ‘right’ POD supplier
Once you have established your online store, you should find which print on demand company is suitable for you. You need to consider which format will suit your business best – many print on demand companies only offer heat transfer vinyls or screen-printing.
Next, investigate how far they are from your shipping destination – shipping rates depend on the distance and local regulations. Ultimately, of course, it is up to you! Choose whichever option gives you peace of mind and helps your t-shirt business flourish.
For more information about POD supplier, you can find here.
2. Tips To Market Print On Demand T shirt Business
There are many ways to market your print on demand t shirt business. It is important that you choose what type of marketing techniques you want to implement in order to be successful. You will need to use as many of these as possible for maximum effectiveness.
2.1 Utilize Social Media Marketing
The power of social media cannot be overstated when it comes to business marketing. Using social media marketing to promote your print on demand t shirt business is an excellent option for those who want to grow their company without shelling out cash for advertising.
Sites like Facebook, Instagram, Twitter, and Google+ can be enormous assets for promoting print on demand t shirt businesses, primarily through user-generated content such as reviews and testimonials from customers and fans alike. As well, using platforms like blogs and YouTube channels can generate traffic from millions of people worldwide. And remember: take advantage of free tools like Hootsuite and Bitly!
2.2 Collaborate with influencers
Influencer marketing has become more popular than ever, which is another strategy for maximizing exposure to your print on demand t shirt business. So, what are you waiting for? Find out who they are and reach out to them about opportunities to work together.
Bloggers and vloggers are generally more cost-effective than paid advertising since they’re looking for promotional partnerships to grow their own brand. This way, they can spread their words (with your products) to their fans.
However, there’s no guarantee that these partnerships will lead to increased sales. It all depends on how many followers an influencer has and how loyal they are.
2.3 Run social media giveaways
Have you ever heard of referral programs before? Well, then you know why social media contests are so effective at getting new clients! Just think of all those shares – not to mention other forms of exposure – that winning prizes can garner for your print on demand t shirt business.
So get creative with it, use whatever prize suits your style (such as gift cards), put some simple rules and restrictions in place, and start collecting new members today!
2.4 Utilize email marketing
We live in an era where most people check their emails multiple times per day. So use your newsletter to promote new products, showcase discounts, and let current customers know about upcoming events and news. However, just like with any form of marketing, email campaigns must be carefully executed if they’re going to do any good for your print on demand t shirt business!
Make sure every message has compelling headlines, leads into discussion questions that encourage readers to respond to you, offers incentives for joining mailing lists, and includes images when applicable.
2.5 Optimize your website for SEO
If you have no idea how to do SEO, it might be time to hire someone to help. But doing SEO yourself doesn’t have to be complicated either. Think of keywords and phrases relevant to your print on demand t shirt business and make sure they show up in headers, page titles, URLs, and meta descriptions. Site maps are also hugely beneficial since they break down everything about your site on individual pages.
2.6 Run ads (Google ads, Facebook ads, etc.)
One surefire way to get noticed by potential buyers in your target audience is by running PPC campaigns. By utilizing keywords relevant to those who might buy your product, you can find new customers more efficiently than ever before. In addition, if done correctly, these ads have incredibly high conversion rates – meaning they’re very efficient at turning browsers into buyers.
To get started running ads for your print on demand t shirt business, there are five things to take into consideration: keywords, ad placement, bid amount, campaign frequency, and geographic targeting. Keywords are probably one of the most critical components of paid advertising campaigns.
Your keywords should represent your products – if you’re selling cat t-shirts with silly sayings on them, then cat shirts might be your best keyword. It’s also important to know that some providers like Facebook can charge by impression or click (they call it CPM or cost per mille). In contrast with Google and Bing, which sets for each click (CPC).
2.7 Name your print on demand t shirt business in online directories
Getting listed in online directories is another tried and true method for getting seen by potential customers. Make a directory submission to places like Yelp and Yellow Pages. If you don’t know how to do it, search how to list my business plus your city name on Google.
2.8 Utilize analytics
Tracking your site’s progress and performance is one of the most important things to do after building it. That means checking out Google Analytics, Facebook Analytics, Alexa rankings, SEMrush Rank Report, Quantcast rank reports, and others to see where you stand and how you compare to competitors in terms of popularity.
Doing so gives you valuable insight into where your site stands today and serves as a benchmark for future growth.
2.9 Create a loyalty program
An essential marketing technique for your print on demand t shirt business is to develop customer loyalty. One way to do that is by launching and maintaining an effective rewards program.
The idea here is simple: you incentivize your customers with points or rewards when they spend money with you, usually in exchange for free or discounted products. It’s essential to keep your reward system exciting and exclusive to customers in order to maximize its effects.
3. Top hot trend t-shirts
Below are some top trending T-Shirts that you can apply to your next T-shirt creations. The reason why you need to pay attention to best-selling T-shirts is that trends come and go, meaning that what’s trendy one year might not be fashionable enough to sell in another. Therefore, staying aware of what’s trending now will allow you to choose your designs wisely and save time and resources in the long run.
Fashion bloggers are excellent sources for staying up-to-date on trends, as they are well versed in style and fashion. They can identify what will work well with your target demographic and provide insight into next season’s most famous pieces, too.
3.1 Handwritten typography
3.2 Hand-drawn designs
3.3 Clean and simple text
3.4 Illustration tshirt
3.5 Repeating Text
4. Frequent Asked Questions
4.1 Is a print on demand t shirt business profitable?
Well, it can be – IF you know what you’re doing. Everyone owns at least one T-Shirt, so the t-shirt market is lucrative (with market size of 1.9 billion USD in the US only).
4.2 How do you price print on demand products?
Pricing is an essential factor for any business to consider, whether offline or online. That is even more true for print on demand t shirt business marketing. Therefore, you must think about your profit margins, production costs, additional costs (marketing, utilities, etc.) carefully before opting for either course of action.
However, pricing can be tricky – many sellers choose not to publish their prices in order to encourage impulse buys.
4.3 What type of t-shirt sells best?
Among several colors of T-shirts, black T-shirts sell the most. The reason is they are going well with every texts and graphics.
4.4 What type of print (screen-printing, heat transfer vinyl) suits your design best?
If you want to print the designs yourself, keep in mind how much time and space you have available at home. Screen-printing requires more equipment and room while using heat transfer vinyl takes less time but requires more preparation as they need to be applied by hand before being put through an iron press.
4.5 Do I need Adobe Illustrator?
While Adobe Illustrator might be ideal for designing posters and print ads, there are plenty of graphics programs available online for designing logos, graphics, infographics, and text effects without spending any money on expensive software packages.
4.6 What are the pros and cons of print on demand?
There are many advantages to print on demand. The main benefit is that it’s easier and more cost-effective than ordering in bulk for an upcoming event. You can order one T-shirt or 1000, depending on your needs. There are no minimum orders, and you can tweak your design to suit your needs without committing to something huge that you’re unprepared for. It’s also environmentally friendly, as you’re not dumping heaps of material into landfills. Finally, it’s much more convenient than trying to order something you already sold out of in retail stores.
However, there are some drawbacks as well. The disadvantages are that it can be expensive for buyers because they’ll pay for customization and printing costs that they wouldn’t need with bulk orders. Additionally, as mentioned before, these businesses often sell one-off shirts or products with no availability for reorders (unless, again, you’re using another provider like CafePress).
While you may be able to live with these trade-offs for many types of businesses, it’s important to remember that print on demand isn’t suitable for everyone.
5. Final Thoughts
In a nutshell, we have provided you a complete guide to start your own print on demand t shirt business. Make sure you will follow all of our instructions and tactics so that your business can grow flawlessly. So let’s get started and make money today!