Your plan to get traffic to Shopify is lacking something…? Are there some marketing methods that you haven’t reached out to, or you’ve already heard of them but have no idea how to apply properly? Then this article is right for you.
Check out our 8+ strategies with detailed information on how to fulfill your business plan and Get traffic to Shopify stores effectively:
8+ Tactics For Print On Demand Business To Get Traffic To Shopify Store
1. Increase Organic Search with SEO Optimization
It is not easy for your Shopify store to appear on the first result of Google; however, if you know how to apply the appropriate SEO strategy, increasing traffic is not a big deal anymore.
1.1 Create a keyword-centric title
First thing first, consider all of your titles. Does it match the search intent? Is it relevant to the problems that visitors want to solve? A good title doesn’t mean an attractive or trendy phrase; it is something that gives your audience a basic insight into the content they will read.
In order to get traffic to Shopify more quickly, try to create a unique title for each page that matches the search purpose. You will also have to identify your main keywords and make sure to smartly include them in your title and across the content.
1.2 Write In-Depth Meta Descriptions
Meta descriptions, or snippets, are summaries that appear below the title on the search results. If titles play a role in catching the attention at first glance, the meta descriptions will generate information in a short and relevant way for visitors.
A snippet of up to 150 characters will be perfect for you to summarize the main ideas. Additionally, you don’t have to put all of your keywords in the meta descriptions. Writing an intriguing and one-of-a-kind paragraph would work much better.
1.3 Add internal links to get more potential traffic
The amount and quality of pages that link to a page may be used to determine its relevance and value, which is also the reason why internal links can help your page rank higher, get traffic to Shopify, as well as assist customers in diving deeper into your pages.
As you can fully control your internal links, it is advantageous to make a list of potential pages that you want to rank higher in the search engine. The next step is to wisely add them on other pages. Remember, do not try to add as many internal links as possible – this will eliminate the audience’s interest in the given topic as well as the main information on that page.
1.4 Build a powerful keyword tactic
Keyword is the spirit of SEO strategy. Nail it first then you will know how to successfully get traffic to Shopify.
It is necessary for your keywords to appear across the page, from the title, meta descriptions, URL to media (images, videos, etc.). As it is unavoidable that you may use the same keywords as your competitors, considering creating long-tail keywords will raise a chance of higher rank.
For example, you are writing a post to introduce some print-on-demand products of your store. You decide to choose “print-on-demand products” as the main keyword, which showcases the main idea of your post as well as relevant to the search intent. However, this keyword is also used by many other people, minimizing the opportunity for your page to appear on the search engine. Therefore, you can consider a long-tail keyword, such as “trending print-on-demand products,” “best Christmas print-on-demand products,” etc.
1.5 Create SEO-friendly content
An SEO post doesn’t have to be full of keywords to boost your ranking on search engines. Don’t forget to create quality and helpful content for audiences to be more enthusiastic towards your products or service, then apply appropriate keywords to your post.
Optimizing images on your pages also helps you to get a higher chance on the first page of the result. It is necessary to keep your image in the same manageable size with JPG or JPEG format, which will make your pages fully responsive.
1.6 Visual Content
A post with high-quality content but a lack of visuals cannot ensure high traffic to your Shopify store. Nobody wants to follow a post without illustrations! SEO works at its full potential when you know how to add keywords to your alt with relatable media. As you are launching a Shopify store, product images are an integral element in your promotion as it showcases all the features of your products in the most authentic way.
2. Create backlinks on social media
A backlink is a link from another website to a web resource. Creating backlinks by making use of social media can help you keep up with your customers’ demands and generate more traffic.
2.1 Post content on your social media fan page
To get traffic to Shopify effectively, your social media posts should be a product promotion and include call-to-action statements. However, put in mind that the content you provide is relatable to your target audience’s demand or brings a positive message that encourages them to follow the given links.
2.2 Engagement
Social media is the ideal place for you to build relationships with your customers as well as get more clicks. Post a quality post attached with backlinks, check people’s comments and engage with them to find out what your audiences are interested in.
2.3 Utilize your relationship networking
Ask your family and friends to support your Shopify store by sharing your backlink posts on their newsfeed. This is the easiest way to generate new leads and customers originating from your relatives’ friend lists.
2.4 Giveaways and Contests
Another tip for you to utilize social media and get traffic to Shopify pages is creating giveaways and contests. While this method works effectively in driving enthusiasm towards the rewards, you can also generate more traffic by the number of participants clicking on the provided backlinks to join your event.
3. Run PPC Advertising
To get traffic to Shopify effectively, you can launch your pay-per-click ads campaigns on various channels and see which one works the best. However, if you intend to spend budget on only one platform, take a look at some worth-a-try channels below and start advertising:
3.1 Google and Youtube Ads
Numerous businesses trust Google to run their ads, as it allows them to showcase their products or services on web browsers, search ads, Youtube Ads, and Google Display Network. This helps you to connect to a large number of audiences and raise web traffic simultaneously.
However, if you are just at the starting point of launching your Shopify store, it is not recommended to use Google Ads since you will have to risk an enormous amount of money or generate the wrong target audience. Therefore, bid your keywords wisely before launching PPC campaigns on Google.
3.2 Facebook and Instagram Ads
Facebook is also a worthy platform with approximately 1.9 million daily users to place your PPC campaigns. Generating more traffic on Facebook is more convenient as it enables your ads to reach new audiences and visitors that have already visited your website before.
Its advanced advertising platform allows you to target people’s preferences, lifestyles, regions, and other characteristics. Facebook may indeed save you time and money by boosting ad distribution and delivering your message to those who are most likely to convert.
Instagram now belongs to the same group as Facebook (Meta Co.); how you will run a PPC campaign on this platform also works as effectively as on Facebook. Some small tips to keep in mind are to change your Instagram account into Professional Business and make use of all your images, videos, stories, etc., to get traffic to Shopify.
4. Affiliate Campaign
Mastering affiliate campaigns is one of the very first steps to increase traffic to your websites. Continue reading to find out how effectively an affiliate campaign and offer a commission on every sale work:
4.1 Product Review
If your Shopify store has some top-notch products or new features that you want to boost more sales, consider writing a product review on social media with affiliate marketing. However, a detailed review with plus and minus points can attract more audiences to follow your links rather than a post full of compliments. This makes your post feel more authentic, and you can gain the trust of the target audience.
4.2 Pose a question on social media
It is easier to generate people with the same interest by asking a popular question. You can start with, “I am looking for a credible custom T-shirt store on Shopify, are there any suggestions?” and then post on Facebook groups or your newsfeed.
In this way, you can receive numerous useful answers, including the affiliate in the comment box. However, the drawback is that it will be more difficult for your links to stand out among other suggestions. To minimize this disadvantage, your affiliate comment should be presented as a crystal-clear and helpful review so that people can see it more clearly when scrolling the comments.
4.3 Reach out to influential people
Generally, affiliate campaigns are also connected with the PPC strategies discussed earlier and with the collaboration of KOLs and Influencers. Let’s have a deeper dive into how we can utilize KOLs and Influencers with affiliate marketing by following more tips below:
5. Make a plan for KOL marketing
Setting up a proposal with Influencers and KOLs on social media can help you indirectly engage with new leads and customers as well as enhance the possibility to boost sales on Shopify stores. Here are some takeaways that you can consider when choosing this marketing method:
5.1 Write unbiased product reviews
Influencers and KOLs are attractive people with a giant number of followers on their social media. Therefore, their reviews can create a more immense impact than your usual product reviews. As stated earlier, affiliate campaigns are also a part of this tactic. Before starting a review for your products, you have to make a list of potential and relevant influencers so that you can generate the appropriate amount of traffic to your website.
5.2 Open a giveaway or contest
Collaborating with influencers or KOLs to launch a contest and giveaway can get traffic to Shopify more successfully since we can encourage the followers to tag their friends and share posts on their social media wall about the event. This tactic entices more target audiences and creates greater traffic for your Shopify pages.
5.3 Offer discount codes
Another widely-used tip when collaborating with Influencers and KOLs is that you can create discount codes with the influencers’ names on them. The influencers and KOLs’ next job is to encourage more audiences to not only browse for products on your shop page but to use the discount code to purchase.
6. Develop referral marketing
If you have ever seen some posts with call-to-action like, “Refer 3 friends to get 30% off”, “20% off your first purchase”, or something similar, referral marketing has caught your attention. This type of strategy helps you drive immediate action and gain a great amount of traffic in a short time effectively. Check out how it works below:
6.1 Friend offer
This referral will generate more leads and get traffic to Shopify stores by encouraging your target audience to refer their friends to get a specific amount of discount. For example, if your referral is “Give X% Off and Get $Y.” That means your customers can receive $X after every purchase with Y% off from their friends.
6.2 Rewards
Rewards can be applied to buyers who first purchase your products on your page. For example, your referral can be “X% off first purchase.”
After the customers pay for your products for the first time, you can offer rewards such as “X% off for next purchase” or “Get $X for next purchase over $Y” to keep your customers in touch with your store.
6.3 Discount code
A discount code is also one of the rewards for the buyers. However, you can tap into the urgency and create repeat purchases by setting limited times for the discounts.
6.4 Convert purchases into points
Some stores on Shopify will redeem customers’ money or offer discounts by using shop points. Once the customers purchase a specific product, their rewards can be extra points to use for the next purchase.
6.5 Remind your customers through emails
Referral through email announcement is a great combination to not only introduce your offers but also build a relationship with your customers. To confirm that your customers are completely aware of the program, send emails when it is launched and make the information easily accessible on your website.
7. Set up email marketing strategies
Email marketing is a must-have tactic in your plan to reach your target audience in a personalized way and get traffic to Shopify successfully.
7.1 Ready with your subscriber list
Before becoming a pro email marketer, you need to already have a subscriber list consisting of appropriate target audiences. In addition, you can segment your list based on your audience’s interest with tools so as to make your email more personalized and attract their attention more easily.
7.2 Create a mobile-friendly platform
Remember to test your email on different devices to see how it is observed through your audience’s eyes. The main purpose is to generate more traffic so make sure to display crucial information and call-to-action buttons more crystal-clear than other elements.
7.3 Customer-centric is the key
Although the main goal of this email tactic is to get traffic to Shopify, the positive influence will be clearer if you also focus on personalization. In the first place, you may not be familiar with email marketing tools but still want to personalize your email; simply start with the customer’s username. Stating their published personal information can give them a sense of caring rather than just “Dear our beloved customers.”
7.4 Frequently keep in touch with customers
Sending emails to customers consistently can increase click-through rates and make them feel like they are cared for. Remember to keep track of the traffic data to adjust your email-sending schedule wisely.
8. Get Traffic To Shopify by Guest Blogging Strategy
Guest blogging is a wonderful technique to increase brand recognition since the material you submit on other sites introduces you to new audiences. Start your guest blogging tactic with some pocket tips below:
8.1 Make a list of blogs that accept guest posts
You can look for popular sites on Google that are suitable for guest blogging and relevant to your purpose. Some keywords for your search to be more convenient are “write for,” “guest posts for,” “guest article,” etc.
8.2 Follow “their” rules
As you are “borrowing” another website to promote your products and get traffic to Shopify stores, your posts have to be not only high-quality but also meet the owner’s site-specific requirements.
8.3 Select your links wisely
Adding relevant internal and external links in your guest blog can contribute to the content’s link profile and gain benefits for SEO and authority building. And once again, make sure to adhere to any linking requirements established by site owners.
What’s next?
We have so far tapped into some cost-effective ideas to get traffic to Shopify and boost sales for your stores. What’s next is to take a careful look at your plan once again and find out how to combine those given tactics! Share with us your experience in the comment below. We are here to support you to the fullest!
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