For all digital marketing campaigns, landing pages have become a must-have. A landing page has a direct impact on the performance of a campaign, whether it’s simply generating leads by asking for email addresses or asking them to sign up for a free trial of a product.
While a well-designed landing page is likely to result in a high number of conversions, a poorly-designed landing page will have the opposite impact – landing page mistakes. It will not only reduce your chances of attracting clients, but it will also harm your company’s internet reputation.
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